Have you ever wondered what some of the most prosperous e-commerce websites have in common to generate high revenues consistently month after month? Well, for the starters, these sites cover all the fundamentals well. Also, they have a top-notch webshop design to give a flawless user experience (UX) that drives more conversions and more sales!
UX design of your website plays a vital role in the success or failure of all kinds of e-commerce activities and it is not limited to aesthetics only. Every single aspect of your site can directly or indirectly affect your game. So, you need to create a seamless user experience for your online store to improve traffic, boost conversions, and build trust in your customers.
Great e-commerce UX = Increased Sales + Delighted Customers
5 Ways To Create A Pleasant UX & Stay Ahead Of The Competition With Webshop Design
- Optimise For Mobile
Mobile optimisation is the topmost demand nowadays as it enables consumers to multi-task while on the go. Since mobile devices have become so embedded in the everyday way of life, it is mandatory to ensure your web store is mandatory. Moreover, new sites are now indexed using Google’s mobile-first indexing. This means that Google’s indexing, crawling, and ranking systems will now be utilising the mobile versions of your webpage to rank you for the mobile-initiated searches.
- Maximise Page Loading Speed
Do you know your website’s loading speed is important in terms of both search engine optimisation and customer experience? Experts say that an online store whose page loads in fewer than three seconds enjoys a lot more advantages than the websites that take longer to load. This is because people have shorter attention spans.
Due to their busy schedule, visitors expect rapid responses and will thus abandon a slow site. Offering a speedier and smoother shopping experience is thus important to ensure you do not end up losing customers.
- Make The Site Easy To Navigate
Simplified navigation is a must for every e-commerce website. This is because a cluttered website with poor navigation can confuse and disorient visitors easily. You need an outstanding webshop design that guides potential customers through your online store. No matter what products or services you offer, you need to make it easier for buyers to explore the options your brand offers. Remember; you can lose many customers through poor site design.
- Implement Simple, Faster And Secure Checkout Processes
Once a potential customer finds a good product and decides to purchase it, you want to seal the deal as quickly as possible. You need to improve your site’s user experience by streamlining the process as much as possible to make the payments faster. After all, this move leads to an increase in conversions and sales.
Some of the major pointers you need to keep in mind to make the process easier for customers are:
• Provide a range of payment methods
• Have a seamless feel and look on your check out page
• Minimal form fields
• Do not send them to other websites for making the payment
• Provide reassurances on privacy and security
• Add a clear call to action
- Encourage Customer Reviews
Social proof is a major thing that many people live by. Usually, buyers avoid purchasing products from sites that do not have customer reviews. Keeping this aspect in mind, many websites now use customer reviews to up their sales. No matter how well your online store promotes the products you offer, reviews by customers who have bought your products will have a major impact.
Here’re two excellent ways you can take advantage of the reviews on your e-commerce site:
• Integrate a 1-10 scale rating or a five-star system below every product. This will make it easy for you to grade the quality with as few clicks as possible.
• Create a separate landing page altogether with top user reviews, featuring blurbs written by registered customers that can draw views.
Successful brands focus on a customer-first design approach. These companies anticipate what their customers need, provide relevant results, create excellent ways to maximise the user experience, and leverage such experiences to generate better ones. Implementing excellent webshop design is thus important to enhance the level of engagement!