Think about the last time you purchased something online.
Be honest. Did you consciously think about the site’s design? Perhaps not! If it was really doing its job, it wasn’t demanding your attention. By quietly allowing the products and services to shine, it was helping you have a seamless user experience when you were making the purchase.
Now, think back to the last time when you were frustrated by an e-commerce store and abandoned your online shopping mission from that site even before reaching the cart. It goes without saying that design was on your mind. Bad design leaves customers irritated, thus costing merchants a sale.
Although the e-commerce industry is rising rapidly every year, that doesn’t mean every e-commerce business is growing at the speed they would like. No matter whether your sales are good or are actively lagging, you want to increase your revenue faster like most businesses. And, effective webshop design is one of the most proven ways to turn website visitors into customers and bring in sales.
Pincreate – a top webshop provider shares all you need to know about e-commerce design.
Why Is Webshop Design Important?
A webshop’s design is the key to laying a solid foundation for a conversion-driven website. Good e-commerce design makes the purchasing process easy, quick, and hassle-free. It is one of the most effective and proven growth tools for any e-commerce business. Every aspect of your webshop – from your logo and website appearance to marketing brochures and user experience must be smartly designed. This is because without it your business will be undermined.
3 Ways To Grow Your Business With Webshop Design
- Optimise Your Site’s Load Speed
Your e-commerce business will be as strong as your site. If your visitors face an inept design and slow load speeds, they will leave even before you get a chance to engage with them. In fact, if your site takes more than 4 seconds to load, you have already lost a quarter of your visitors. Hiring experienced webshop designers like Pincreate who can smartly use design elements for utmost impact and quick load speeds is thus important.
- Enhance Your Business For Mobile Access
Over the years, there has been a drastic change in the way people access the internet. There is a decline in the number of people accessing the internet from computers since an increasing number of people are accessing the internet from their mobile devices. So, when you build an e-commerce site, optimising it for mobile users is a must. Opting for responsive webshop design is thus essential so that your site can virtually adjust to any shape/size screen on which it appears.
- Embrace Your Landing Page
Harnessing the power of landing pages is important to grow your business rapidly. The landing page is a web page that’s designed specifically for a single product. And, unlike the traditional home page of your site, every element here is intentionally designed for conversions. So, ensure you feature every product and marketing offer with a unique landing page on your site. Furthermore, you may consider creating landing pages for particular target audiences.
Regardless of how good your online advertisements are, you are likely to lose esteemed customers if your site lacks good design. Investing in good webshop design is thus essential to improve conversions, reach mobile users, as well as create more awareness of your brand. Ensure you work with a leading designer like Pincreate to boost your sales!